In this article, I’ll share the basics of navigating Google Analytics and what you need to set up now to make the most of its data. Before we begin, there a few terms you should know. You’ll see them often in your Google Analytics data, and I’ll use them throughout this post.
The success of a small business has a lot to do with its marketing plan. Marketing is used to attract the customers needed to keep a business viable and operational. Marketing strategies are used to help a business achieve sales goals and branding initiatives.